Adobe Firefly is making strides by introducing a mobile version of its AI image generation tool, enabling creative professionals to work seamlessly on iOS and Android. The app integrates AI models from OpenAI and Google, alongside Adobe’s own cutting-edge Firefly models.
Adobe is set to introduce a mobile version of its artificial intelligence image generation tool, Firefly, intensifying its competition with OpenAI as the Microsoft-supported startup progresses in visual technology applications. The company is integrating image-generation AI models from OpenAI and Alphabet’s Google into its Firefly app and expanding its availability to mobile platforms. During the MAX creativity conference in London, Adobe announced that Firefly will soon be available on both iOS and Android, although a specific release date has not been provided. Alexandru Costin, vice president of Adobe Firefly, mentioned in a CNBC interview, “Creative individuals often work while on the move. Our vision for the Firefly mobile application is for it to serve as a constant creative companion.” He elaborated that users could utilize the forthcoming mobile app to generate ideas for an advertising campaign during their commute, ensuring they arrive at work with a mood board to facilitate their creative process. Additionally, Adobe unveiled its latest AI models, Firefly Image Model 4 and Firefly Image Model 4 Ultra, and announced that its new Firefly Video Model for video generation is now widely accessible. The company stated that these new systems can produce hyper-realistic images and videos based on textual prompts in a manner that is “commercially safe,” preventing the inclusion of any intellectual property. This initiative represents Adobe’s ongoing effort to integrate AI into its suite of creative tools, particularly as it faces increasing competition from well-capitalized AI companies like OpenAI and Runway.
In March 2025, OpenAI introduced a native image generation feature that gained immense popularity online due to its capability to create anime images reminiscent of the animation studio Studio Ghibli and to transform individuals into toy doll representations. The demand for this tool was so overwhelming that OpenAI’s CEO, Sam Altman, cautioned that it was overloading the company’s GPUs (graphics processing units). ‘It’s incredibly enjoyable to witness the enthusiasm for images in ChatGPT. However, our GPUs are overheating,’ Altman remarked on March 27. Meanwhile, Adobe’s Costin acknowledged the intensifying competitive landscape but indicated that the company is not hesitant to collaborate with its rivals. As per Reuter’s report, Adobe has formed partnerships with OpenAI, Google, and Runway to integrate their AI image generation technologies into Firefly.
Adobe owns several software applications, including Photoshop and Premiere, which are extensively utilized by professionals in the visual arts. Since 2023, the San Jose, California-based firm has been working on its own AI models within the Firefly service to produce images and video clips, assuring its clients that they will not incur legal liabilities for utilizing the images and videos generated by these models. Last year, Adobe expressed its willingness to also provide third-party models from OpenAI and other creators to its users. Firefly users will have the capability to generate images using OpenAI’s GPT image generation, Google Imagen 3, Google Veo 2, and Flux 1.1 Pro, alongside a new iteration of its proprietary Firefly image model. The company intends to introduce models from partners such as Pika, Ideogram, fal.ai, Luma, and Runway in the upcoming months.