the Tap & Scroll Gen


There has been a lot of criticism of smartphones, on their addictive nature and creating unsocial behaviour, but used effectively and rationally, smartphones have been turning this generation to better than previous ones

Swastika tripathi

Swastika tripathi

The writer is a budding journalist and an aspiring storyteller, her heart is in social stories. She is a Bachelor in Journalism from Jagran Institute of Management and Mass Communication She has experience of two years in business journalism with SMEpost. She is currently working with Parliamentarian magazine

“Hello, Customer! Thank you for paying your due bill much in advance. As a thank you gesture, we offer you a 15% discount coupon on your next bill…”

Wow! Isn’t that great? And well, it wasn’t really that difficult to crack open that coupon, either. I mean, why not pay the bill much in advance when you don’t even have to move from your office seat and everything will be done in a few taps on the phone. And look at it, being an early bird pays off well, too.

We may not be wizards with magical powers – that we just wave our wand and get the tasks done – but we are living in the smartphones era where we can scroll and/or tap on our phone and the electricity bill gets paid, yummy food is on our doorsteps, trending fashion is what our wardrobe is stuffed with, the daily news updates are well fed and, well, pretty much every dimension of the life is ‘touched’ upon, quite literally.

Magical, isn’t it?

Smartphones are not just something of an ease or added benefits but have a much wider use and advantages spectrum – both in view of the youth and the nation.


With smartphones in their hands and constant push notifications of the news portals at alert, the youth of today is more informed about the current scenarios of their surroundings and the world. An alert and aware youth grows to be a knowledge-wise mature person who takes sensible decisions.

Having the sense of the economy, polity, policies, politics, geography, culture of our own nation and nations worldwide helps them be aware about the real-life concerns and issues at least to some extent.

Net surfing, the multi-dimensional learning possibilities, inspiring and informative articles and videos spread over Facebook are sure ways that the young surfers not only engage in social interactions but also social-learning.

Widespread access to information and social media has made the smartphone generation – or the iGen, as they are being lately referred to – the most tolerant generation yet. Moreover, they are focused on equality above all else. They are more open-minded about issues across the board – from politics to religion to sexuality. Because of this, the iGen is hyper-aware of their emotional safety and how online behaviours are perceived. They fear being judged for their posts or attacked for intolerant views and so ensure to avoid the un-called-for.

Also, exposure to different sides of one topic/issue really broadens their perspective on a subject. They don’t get all judgmental and/or opinionated with half-cooked knowledge. This way they take well-informed actions, reactions and decisions.

With your smartphone in your hand, you don’t sound grammatically dumb. You just have to look up the e-dictionary in your phone – or at least just ‘Google it’ – and there you have the correct word which you can use in the right context.

There are many different ways to use a smartphone to learn and understand new words and their meaning in context. These practices are useful not only for students, but for teachers as well. Educators can put those phones to use with classwork and assignments and boost the engagement of their students. It’s really a win-win situation.

The big words don’t scare that much now, eh?

Issue: Safety

Your safety is in your own hands, they said. How? Not many could give a convincing answer to it. But now it is quite literally in our hands. The smartphones these days come with Global Positioning System (GPS) and trackers. This way they can always themselves find their way back home – in case lost.

Moreover, smartphones and their apps allow parents to track their children’s movements. There are now a plethora of android applications that give the facility of tracking movements. Through online services and apps, it can be made possible with help of web monitoring to know of the exact place.

These are a remarkable addition for parents as well as the young ‘grownups’ alike. Welcome to a new age of digital parenting!

Employment generation is one major agenda among the top priorities of every nation. The varieties of jobs have increased with the coming of smartphones. And so has broadened the scope.

As per data from mobiles manufacturing units, smartphones have created 38,300 new jobs in last two years.

Mobile tech generated a value chain of $3.3 trillion in revenues in 2014, according to a report by The Boston Consulting Group. The group also surveyed 3,500 small businesses in six countries. It found that small businesses that adopt advanced mobile technologies increase revenues up to two times faster and add jobs up to eight times faster than their peers.

With smartphones in hand, people are now also making use of it to make an earning out of it. Take examples of YouTubers and Instagram Influencers. Had there been no smartphones, how would they have reached out to the people across the world to showcase their talents and then in turn earn make big bucks out of it?

The Nation

It is no coincidence that India’s rise to global prominence in business coincides with the Smartphone revolution. The internet has changed the world and nowhere is this effect more pronounced than the country with the second-largest number of Smartphone users in the world.

The digital industry in India has leapfrogged in the past few years, with the number of smartphone users in the country estimated at 530 million in 2018, and phones accounting for 73 per cent of all internet consumption. Increased internet penetration allows global brands to reach the doorsteps of customers in remote places, adding to the value of investing in India.

With an increased number of Indians now exposed to global businesses by the internet, market demands have been constantly uphill. A big chunk of the growth in Smartphone usage is from rural areas, where companies are now finding the job of accessing previously untapped markets much easier and extremely promising.

The Indian healthcare sector is growing at fast pace because of increasing investments from government and private players. With nearly 70 per cent of country’s population living in rural areas, lack of critical medical facilities such as hospitals and clinics are in total disarray. With the rise of mobile technologies, the health apps are growing rapidly in the Indian market. As a result, mHealth (mobile delivery of healthcare) is gaining ground in India. A recent joint report by PwC and the Confederation of Indian Industries (CII) states that mHealth is expected to be crucial in making healthcare accessible in India. Also, it has the potential to save the country $0.8-1 billion annually.

Mobile Seva

M-governance, i.e. Mobile governance, ensures that services are available to the people with the help of mobile phones. Time and again it has been emphasised that the service delivery mechanism should move from e-governance to m-governance.

It is seen as the potential to revolutionise the way public services are delivered to the citizens today because of its various benefits like accessibility, low cost, transparency and reach to the inaccessible areas of the country.

M-Governance fosters social inclusion by enabling citizens from every sections of society to enjoy seamless access to a wide variety of services from the government on an anywhere and anytime basis.

Through programmes such as Digital India, launched in 2015, the Indian government is seeking to use the mobile technology ecosystem to drive large-scale socio-economic change. The launch of payments solutions such as BHIM and a number of m-governance resources that citizens can access from their phones are a step in this direction.

Who knows, if implemented effectively, it can turn out to be the panacea for a lot of problems

faced by both Indian citizens and government!


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