Swiss Snow Calling


After Yash Chopra’s films, Switzerland quite vanished from Bollywood films. In distress, the Swiss government has roped in the young, energetic Ranveer Singh to attract Bollywood as well as Indian tourists there. Ranveer is the official Indian brand ambassador for Switzerland Tourism. Bollywood and Switzerland have had a long-standing friendship. In the last decade, rarely had any Hindi film featured the beautiful snow-capped mountains and verdant meadows. In the new advertisement released by Switzerland Tourism for India, Ranveer can be seen making the best of the sights and sounds on Switzerland, and the campaign this year is being called ‘In Love With Switzerland’. About the campaign, Ranveer Singh said: “I love travelling and experiencing everything that a country has to offer, and with Switzerland, that list never ends.”


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